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ALEX + ANI
How it started: Insights showed there was a large untapped growth potential for Alex and Ani products. They had lower brand penetration in younger audiences and for their products outside of bangles.
How it’s going: The goal was to refresh the brand by strengthening the consumer’s emotional connection to Alex & Ani’s product. We aimed to empower consumers to cherish the moments that made them who they are and give them an opportunity to express that identity through jewelry.
ART DIRECTION, DESIGN, MOTION GRAPHICS
BRAND LED
A path to self discovery and expression;
"Own It"
PRODUCT LED
Encouraging audiences to make a product purchase that aligns with their most meanigful moments and connections in life
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